Behind The Leasing Desk
Ideas Set Upon the World from Seattle, Taking a Closer Look at the People Side of the Property Management World
Behind The Leasing Desk . Com

Where is Your App for That?

It's time to look past that shiny little apple...<< MORE >>

There's Always Room for Improvement - #NAA10


Improvement is always an option!
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"Thank You, Heather!"


Thank You goes awry. Here's how to turn it back in to a powerful marketing tool!
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Clothes That Connect

97 Degrees and 85% humidity.

Heat index of 106 degrees.

And we want those fine folks on site to wear a wool suit while we sit behind our desks all day in an air conditioned office.

I've just come back from NAA in New Orleans, so maybe I'm a little heat sensitive right now, and correct me if I'm way out there, but there is something on the whole that is illogical about this train of thought. Don't get me wrong, here. << MORE >>

A Marketing Plea - Can we move Independence Day?


The date just isn't really working well in my marketing calendar.
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"Didn't You See the Balloons?"


What do Balloons mean to you?
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Social Media - This Guy Gets It!

So, from time to time, I've been known to share the #FAIL social media mistakes that I find. Today, I'm happy because what I have to share with you is about as far from a #FAIL as it can get!  

Meet Mark Mullet. Mark is the Owner/head-honcho/marketing mind behind our local Zeek's Pizza here in Issaquah. Zeek's is a regional chain in the Seattle area that makes, hands down, the best pizza in the whole region. It's a must eat if you ever come out to the Pacific North West. << MORE >>

"Leasing Includes You!" Presentation for the RHA of Puget Sound

I thought that I had posted this presentation earlier, so I have to apologize for my tardiness on this one!  This presentation was done for the Rental Housing Association of Puget Sound's Spring Education Conference on March 17th this year. Not all of the information that I talked about is on these slides, so if there was something that I covered that isn't in the slides, and you would like clarification on any of the points, please don't hesitate to reach out to me!
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Heather's Slide Shows from the WMFHA Ed Con, April 21, 2010

I want to thank all of you who came to yesterday's Washington Multi-Family Housing Association's Education Conference and Expo!  It was an amazing show, and I was so impressed with the quality of the classes offered - and let us not forget that amazing keynote given by the awesome Jackie Ramstedt!  If you were there, you were probably laughing as hard as I was. She is one very funny lady!

As promised, here are the slides from my classes yesterday - "Retain Who You Train!" and "Recessions, Concessions, and Marketing - OH MY!"  If you have any questions, please feel free to contact me via this blog, my homepage at BTLD Consulting or via email at heather@behindtheleasingdesk.com

Retain Who You Train!



Recessions, Concessions, and Marketing - OH MY!

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On Pulling a "LeVar"


Breath and smile...even online.
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Comedic (and Ironic) Timing is Everything.


What a story to kick off a set of posts about Fair Housing month!
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Calculus, Plant Reproductive Systems & Gerunds


What does an employee REALLY need to know to function in the first week?
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Bouncing Back from Bad PR


What you can learn from Toyota
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February Marketing Ideas - Written for Appfolio's PropertyManager.com E-Zine


Part of the monthly series on marketing that I write for Appfolio's Property Manager E-Zine. Check them out at www.propertymanager.com
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Business Lessons from 10 Year-Olds


This morning, my hair wouldn't do what I wanted it to. And you know what? I still look Good!
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Do You Know Where You Are? - Follow Up From Yesterday


A quick follow up idea for yesterday's blog, courtesy of my father
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A Resident Event Idea That Plays With Fire...Extinguishers



I really should wait until October to write this post. October is National Fire Prevention Month. But the fact of the matter is, I loved this idea so very much that I couldn't contain it within myself until October!

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A small announcement

You'll be seeing some changes on Behind the Leasing Desk's layout in the coming weeks as we transition it as part of BTLD Consulting. Our URL will remain the same, but the look will change  to mirror  that of the consulting site, and this set up will make it so much easier for my faithful readers to find all of our content in one place. Not only will you find my blog posts, but also the Multifamily 5x5 broadcasts and the Dear Heather Letters column, as well as all of the tips, tools and tricks that I keep adding to the consulting site. I got some great advice from Mark Juleen and Mike Whaling about incorporating everything together, and since they are two of the smartest multifamily SEO guys I know, it would be careless of me to disregard their words.

Bear with us as we transition and I can promise you the occasional weird mouse click paths will be well worth it! << MORE >>

Multifamily 5x5 for the Week of March 1st

It's Monday morning, and you know what that means - Another Multifamily 5x5!  Check out our weekly web show here!
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Marketing Ideas for the Month of March

Is anyone else taking bets to see if March rolls in like a lion or a lamb this year?  I'm not sure many parts of the country could take much more of this lion winter weather. I think we're all craving more of  those beautiful spring time days that seem to tease us sporadically this time of year. I've been itching for a picnic since the first day it topped 62 degrees in the Seattle area. Best of all, we in the property management world know that sunshine brings in the tours, something that has proven to be a major challenge this year. To encourage a little more traffic, here are 3 ideas for your marketing teams! << MORE >>

"Wholesome Goodness," ...Whatever that means.


The MOST Dynamic and off the charts post you'll read in this lifetime! ...What do you mean words in advertising have to mean what you say they do? Fine then. "A post that is semi cool and rags on Luke Wilson."
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Monday Morning Multifamily 5x5

A new Multifamily 5x5 broadcast is up on our sister site at www.btldconsulting.com!

Today's topics included:
Marketing and Retention with NCAA March Madness!
Conference Conversation on the NAA Student Housing Conference
Reading Recommendation for "The Levity Effect"
Technology Talk about Texting Tips
Maintenance Minute focused on Assembling a Sparkle Kit

5 minutes traded for 5 ideas to start the week off with a bang!
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Feature Feature!

In case you were not aware, Tuesday is "Dear Heather" letter day on BTLD Consulting. This week's letter - Done Playing Nice - hit a bit of a chord with me, and I'd love it if you'd click over there and check it out!

I'm still working through all of the letters I received this week, so if you haven't heard back yet, no fear, I am on it!  And if you have a problem or idea that you'd like to ask my advice on, submit it in email form to Heather@behindtheleasingdesk.com, with a subject line of "Dear Heather Letter." ( I promise a response, and I promise honesty, but remember, if the problem is you, I'll tell you the truth, just as I did in my letter today.)
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It's Monday Morning, and Time for Another Multifamily 5x5!

Check out this week's Multifamily 5x5 at the BTLD Consulting site
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Mister Smith Goes To Twitter


The newest example of how the social media sword has two sharp edges.
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Neat Tools from the National Apartment Association


Have you seen what the NAA has to offer to your recruiters this month?
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Announcing The BTLD Right On Ribbon Winner for February!


This month's winner is a Seattle manager with a great heart!
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Bigger isn't always better - Originally written for Appfolio's Property Manager E-Zine

Bigger isn’t always better.  

 

When she was in 8th grade, as is tradition in my family, my sister got her first set of matched luggage.   It was dark blue with tan piping and I remember it was from Jaguar.   For 8thgrade promotion, I think she received all the pieces to that luggage set that she hadn’t gotten for the holiday season prior.  There was a garment bag, and a little overnight suitcase, and there were also make-up cases and duffel bags.

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Announcing Our New Sister Site!

Take a moment today to skate on over to BTLDConsulting.com, our new sister site, and home of Heather's new weekly Multifamily 5x5 broadcasts and the "Dear Heather" Advice column!  That's just the tip of the all new site content to come in the future months, so check back frequently as new links and lists are published, new Right On Ribbon Winners are announced, and new contests, polls and more are brought to life for this digital audience!

Today is the first broadcast of  Episode 1:1 of the Multifamily 5 by 5 with Heather, so take 5 min from your day and grab some new ideas and information!


www.btldconsulting.com << MORE >>

Improv Insights in a Multifamily World


Travel back with me to the college class of a theatre major and learn a little...
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Apartment Jobs: On Hiring - "Experience, They have to have Experience!" - Written for MultiFamily Insiders


On the list of things that make me want to gag...
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An Example of This "Internet Thing" Done Well


A Seattle apartment community website that is a shining example
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"We Only Use Craigslist"


Grabbing a bit of perspective on the perceived "awesomeness" of Craigslist
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Beating Burnout - Negative Nancy Needs to Go


You can't avoid it all the time...
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Hold the Hold and Just Talk To ME!


The phone run-around makes me tired... and I'm not even moving.
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National "Have Fun At Work" Day


How much fun are you having? How much do you want to have?
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Look Local and Love What You Find!


What diamonds are in the rough around your community?
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Catch a Wave and you're sittin' on top of the world...


Google Wave: Your online collaboration station
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Black Ledger partners with Behind the Leasing Desk's BTLD Right On Ribbon Award!


More of a reason than ever before to get your BTLD Right On Ribbon nominations in!
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Beating Burnout - Saving Stars from Supernova


Is it any wonder in an industry where we refer to our great workers as "stars" that some of them supernova over time?
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Just for Fun, a peek at where Behind the Leasing Desk is at home


A moment of insight into the workspace of yours truly.
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The Evil Overlord List: Management Lesson on Number 32


You look great in that tie! ... You don't like that tie? Well then I hate it too!
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Someone Pushed My Peeve Button


Venting of some social media frustration for the world to see
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J. Geils on Social Media


You're at the place where the song "Centerfold" and Facebook unfortunately meet.
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Beating Burnout - Surviving Stress


Does your Stress Amp go all the way up to 11?
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Could you be a little less "dependable?"


If you have to question whether or not you're too sick to work, you probably are.
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Heather Reviews the Multifamily Pro Brainstorming Conference for 2009


Have you put Brainstorming in your budget for this year? Do it now!!!
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Beating Burnout - Going Back to the Well


Energize with Education!
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Beating Burnout Blog Series


Rekindle the Passion in the coming year
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"Try Anti-depressants," and other ways NOT to respond to resident feedback - See it at www.propertymanager.com


Prozac, Xanax, Wellbutrin, and no more complaints! No, not really...
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The little things are sometimes iconic


Iconic doesn't mean expensive.
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So "Sorry,"... So What?


How many times have you heard that someone is "sorry" this week?
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Some Assembly Required


Tab A in to Slot Q, then fold perpendicular to the second line...
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To Tree or Not to Tree, That is the Question...


All I want for Christmas is a high mold count...No, wait...
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Heather's Presentation on Talent Retention from TRENDS NW 12/8/09


As promised, the Prezi from my presentation at Seattle's TRENDS show today!
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BTLD Right On Ribbon Winner for December!


December's winner knocked my socks off in person!
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Announcing the BTLD "Right On!" Ribbon

It's a fact of life that 99% of the time, when you mess up, everyone sees it, and 99% of the time when you do something right, no one notices. This inequity can easily grate on nerves at a micro and macro level, whether you're one rotating cog or the machine as a whole, and it can bring destruction to good employees, good systems and good ideas. It is for this reason, and a recent trip to Kansas City where I shopped one of the most outstanding communities EVER, I've been inspired.

That's why I'm introducing a new regular addition to my blog. I'm calling it my, "Right On!" Ribbon, and will be sending it to properties or employees who go above and beyond. << MORE >>

"Ain't Too Proud To Beg"

Why a chip on your shoulder isn't going to help your bottom line<< MORE >>

The choice between a hammer and a feather - Originally printed at Appfolio's www.propertymanager.com


Have you underestimated the Sneakiness?
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Continental Makes My No Fly List


A Customer service case study in "DON'T"
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Books, Dust Jackets, and Preconceived Notions


No, It is not my intention to RickRoll you.
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I give you a FAIL WHALE


Do you know why people are de-friending you on Facebook and unfollowing you on Twitter?
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5 "Spooky" Suggestions for Your October Marketing - Originally posted to AppFolio's E-zine www.propertymanager.com


5 fun ways to have a good time with your Halloween marketing!
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Does Size Really Matter? - Originally Posted with Appfolio's Property Manager E-Zine


What's it going to be? Loki or Fox?
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Talent Retention T-Day: "Yes, Dogs Allowed!"


Snoopy will like this one...
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"Let me tell you WHY I hate my apartment."


It's a conversation starter that I just can't pass up...
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Dear Facebook - I don't need a Guilt Trip.


Facebook, I've got a a beef with you.
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Talent Retention T-Day: Expectations are Everything


The little engine that could didn't need a cheerleader, but maybe your team does.
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Talent Retention T-day - What could Google's 20% do for your business?


Daydreaming isn't always a bad thing.
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Getting Old School Google on your Talent Retention


I smell something...Oh, it looks like I stepped in another BLOG SERIES!
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Site Addition Coming Soon - I Need YOUR Help!


Got a question? I wanna hear it!
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WMFHA Chili Cook-Off!

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5 Minutes to Read It, 5 Hours to Mull It - Check out Mike Brewer's Post!


Have you read Mike Brewer's Blog yet? Why not?
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Maintenance Mention: Graffiti, Get Gone! - Written for NAA's UNITS magazine

It happens on even the best of properties. Graffiti, tagging - whatever you want to call it, these uninvited spray paint masterpieces on your buildings aren't a welcome addition to your asset. Depending on the surface, a coat of KILZ and some paint might not cut it for the clean up. Here are some tricks to getting graffiti off of other surfaces your teams might have to deal with:

Aluminum- Signage or siding, the first step to removing the offending tag is to discern if the paint is latex or oil based. To find that out, it's as simple as testing the paint with a little GOOF OFF in a spot, which should lift up latex paint. << MORE >>

A Few Maintenance Mentions for Fall - Written for NAA's UNITS magazine

Getting your property ready for the winter months can be a daunting task for any maintenance team, but asking your office staff to send out a maintenance survey at this time of year can help your team prioritize the upcoming tasks and deliver outstanding customer service at the same time. Here's how it works:

Develop a survey with your team about the most commonly placed work action items over the winter. Examples of what you can include are: Fireplace pilot light relighting (which everyone forgets about until that first super cold day), Replacing damaged weather stripping or caulking on doors and windows, loose railings on stairwells, any low hanging branches or branches that may be responsible for the disconnection of power in an ice storm, or any outstanding leaks that could turn in to even bigger problems if the pipes froze. Sending this to your residents as a Winter Home Wellness checklist gives them time to evaluate possible problems in their own homes. When the surveys/checklists have been returned (set a specific date on this one for efficiency's sake), the office staff can enter the repairs needed in to a database and your team can then begin systematically working through the process of getting your property winterized, building by building. << MORE >>

Going from CYA to "C Ya"'


Don't leave your residents with no other option but Apartment Ratings
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The deal fell through, so why should I thank you?


How do we treat the resident referrals who don't move in?
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5 "Spooky" Suggestions for Property Managers This Halloween - Printed at Appfolio's Property Manager E-zine


Check out the Halloween marketing ideas post at www.propertymanager.com
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Testimonials Video on Brainstorming


If I haven't convinced you to try Brainstorming this year, maybe Lisa Trosien, Toni Blake, Kate Good or Lori Snyder can!
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Scratch 'n' Sniff Strikes Again!


Follow up idea from last week's #aptchat. Have you been to #Aptchat yet? Fridays, 4PM Eastern time on Twitter, moderated by Lisa Trosien and Mike Whaling!
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You say, "Camera," I say, "Online Content Provider."


Double Sceens is way better than Double Mint. Then again, I'm not a big fan of mint.
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The Advantages of Testing on a Curve-ball


If you're going to shell out the money for a mystery shopper, then pay for useful information
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Student Housing Debacle at Seattle's UW University Dorms


12 in a room? I've heard of economizing, but this is just ridiculous...
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WMFHA's Washington Apartment Outlook


Were you at the Washington Multi Family Housing Association's "Washington Apartment Outlook" on Sept 29th?
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We're back, Baby!

Technology Happens.

Behind the Leasing Desk is happy to announce that we are back after a short hiatus caused by a software bug that has recently been fixed. I was not able to post any articles that weren't already preset to publish, so it was annoying to say the least. Unfortounately, our down time came during the middle of the 7 Deadly sins series, so I'd like to invite you to click back and take a look at the end of the series that you missed, as well as some of the blogs from last week!


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Where do all the good ideas come from?


Come check out Multifamily Pro's Brainstorming this year! I'd love to shake your hand and thank you for your readership!
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8 Ideas for Making More Move In Day Magic! - Originally printed on Appfolio.com's E-Zine "Property Manager"


Making the most of the first 48 hours
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Who's Your Heartbeat?


Lessons from 80s TV are always fun...
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Gluttony has Got to Go


Kick Taz out.
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Exorcising Envy


Where Monkeys and Broadway Musicals Meet
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Working Out Wrath


Losing your temper bites
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Adversary in Avarice


Have you checked your hoard for spoilage?
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Little Bit'a Lust


Inside - The secret to how to REALLY advance your career!
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The Perils and Power of Pride


Pride goeth before the fall, or at least the power trip
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Sloth - Ain't it cute?!


I would have had this post on sloth up sooner, but I was just too tired...
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Seven Deadly Sins Week Starting September 7th!

Next week's BTLD posts will be a bit different. I've decided if the History Channel can rock the 7 deadly sins, so can Behind the Leasing Desk, with a slight twist to the multifamily industry. We'll have your favorite PM sins here, one each day, from the 7th through the 13th, so don't forget to check back each day. Seeing as how Monday is Labor Day, my sense of Irony tells me that it's right to start with Sloth.

See you then, if you're not too tired to check in! << MORE >>

Popcorn - The other cookie


Another great set of ideas inspired by Rent and Retain Magazine!!!
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Back To School


Back to school time gives you opportunity for resident retention!
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Coming Down to Chemistry - Originally posted to MFI 7/26/09


Do you have a baking soda and lemon juice office mix?
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Penmanship Counts!


You might be smarter than a 5th grader, but what if your handwriting doesn't look like it?
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Avoiding the Ole' Swoop'n'Squat


Sometimes it's better to let the butterfly fight the cocoon
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8 Ideas for making move in day magic! - Read it at the Property Manager E-zine!

Here's the link to my August 18th article on making the most of move in day with your residents. Check it out on www.propertymanager.com!
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Resident Retention with a little help from Google


Do you know what your one friend said about you when you weren't there?
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Have you found your way to the #Aptchat?

It's starting in 10 minutes!  Today's #aptchat topic is on Gearing up for the slow down in the leasing season and what your teams can do/are doing to prepare for it. Come join in and share your industry expertise with the group!  I like to use tweetchat, which just links right up with twitter and seems to be the best way to view everything without getting confused.

Remember to add a #aptchat hastag to your posts so that they run in the stream.  If you're not ready to join in yet, you can watch the AptChat or read the transcripts on the facebook page, or on Multifamily Insiders.

Can't wait to see you there!


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Communication Clarity With Your Residents


My July 15th article for Appfolio's Property Manager E-Zine. Check them out over at www.propertymanager.com!
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Happy Birthday To US!

To my very dear and much appreciated readers,
Behind The Leasing Desk is one year old Today!  We're definely up and walking, taking more and more strong steps to providing you with awesome content for your on site and regional teams, and, like any toddler, we have some HUGE surprises in store for you this year!  Keep referring us to your friends, because and readership grows, so does my ability to bring you more and more awesome ideas.   Our growth this first year has been amazing, this blog getting between 5K to 7K hits a month, and we would like to thank our supporters. A huge thank you out to the following folks who have supported me as a writer in the last year:

My amazing readers, who keep coming back and keep googling to find me. You're why I'm here!
Mike Brewer (who's blog inspired me to blog in the first place)
Lisa Trosien at The Apartment Expert
Mark Juleen at JC Hart
Brent Williams and his amazing community at Multifamily Insiders.com
Mike Whaling at 30 Lines
Charity Hisle at Benson Media
Jesse Hartman, Steve DeMuth, Darcey Forbes and the rest of the amazing marketing and communications E-Team
Eric Brown with Urbane Apartments
Amiee Miller and her team at AppFolio
Mindy Williams with Rent and Retain
Toni Blake with Totally Toni
The amazing team at the Washington Multi Family Housing Association who have given me so much encouragement
All my favorite human beings on Twitter
My patient and understanding guy, Alan, who has spent far too much time waiting for me to, "finish just one more paragraph."
And last, but certainly not least, my company, Career Strategies Inc., who have patiently waited for my efforts to yield the relationships we now prize. << MORE >>

The Grass isn't always greener... but it could be


How three inches in the Summer months can save you money and look lush at the same time
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Maintenance Memo - Go Sniff Your Pool!


Have you smelled your pool lately?
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Coming Down to Chemistry - See it EXCLUSIVELY on MFI!

Scoot on over to Multifamily Insiders to see this exclusive post!  Leave me a comment there and let me know what you think!  Thank you!
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Cute Summer Mini-Model Ideas


We can do a lot better than spaghetti in the kitchen.
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"We Hope You'll Understand..."


"... Even though we know you won't."

What can we do when the pool isn't cooperating with our plans?
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Notes from NAA -UPDATED!!!


The takeaway from the convention is conversation and connection.
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Does Your Cone Have a Curl on Top?


What's on top of your cone?
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A $6 Resident Retention Idea for the Summer!


That's right... just SIX DOLLARS!

Also, did you know they made pickle Popsicles? The things you learn from FoodTV...
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"Pool" Your Resources!


5 quick ideas to maximize your greatest summertime asset: Your Pool!
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Banned Books

A totally personal entry about banned books- Not property management related in the slightest.<< MORE >>

Treasures From Travels - Site Visit Coolness for May


I do the site vists and bring the cool stuff I see back home with me!
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Ex Vs. UPS: Service Wins


I thought I was brand loyal. Turns out, I'm customer service timing loyal.
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"You will hear good news today."


It's all about the cookie
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2 Birds, 1 Stone, and until 2013 to get it done!


Are you ready for the new Carbon Monoxide Detector Law in WA State?
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Credo for Credibility


So, what exactly DO you believe in?
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My Bias for Other's Blogs


A list of blogs I'd recommend anyone check out for new multifamily thoughts and happier leasing!
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I have the coolest new twitter friend!


Twitter's applications are endless! Here's one more to add to your lists of reasons to reach out and tweet out!
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Heather's "You've Got 'Em, Now Keep 'Em" Slides from WMFHA Ed Conferece 2009



Thank you so much for coming to see me at the Education Conference! If you missed my presentation, you're still welcome to the slides and information. I hope that your onsite teams find these slides and resources helpful!  Remember, When we connect, We retain!
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Do Your Leasing Consultants Litter While Touring?


Are you a leasing litter bug? You might not even know it!
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Advice from my grandfather about your model unit


Sometimes the old ways are the right way... just jazz it up with the new technology!
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CSI Advertising Part 1


A moment to show off some of my recent marketing efforts
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Rihanna, Revlon and Reputation - A quick note on public perception from these 3 Rs


The grey space in myspace
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Notably Quotably Great


A great quote for your wall of great quotes. And if you don't have a wall of great quotes, you need to start one!
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A Bit 'Bout Balloons (Part 1 of 4 of Balloons, Banners, Billboards, and Boards)


Not 99 Red Balloons(sorry Nena!), but something even better! Some helpful suggestions to make your balloons POP!
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Note cards- NOT just for THANK YOU anymore!


Are you making the best use of those note cards in your drawer?
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So awesome, I just have to share - I got to help someone!

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The Legal Beagle on Fair Housing Signage


Fair Housing Signage "Whoopsie!" in the Seattle Area!
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Essex Experiments Making Microblogging Mainstream on the Twittstream!


Essex leads the big boys in social media community building!
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Post it Note Chic - I'm backsliding!


You must be THIS organized to sit behind the leasing desk...
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Snow-ma-geddon Strikes Seattle! Where's the upside when the thermometer hugs the downside?


Some cold day ideas to heat up your resident retention!
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The "Snap" Cup, A Necessary Recessionary Office Accessory!


Who's got internal team conflict? Raise your hands... and read this post! :)
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Coupon Craziness with Craigslist!


I love a good deal, and so does everyone else. Make them use their scissors for your move in special this weekend!
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"NOW LEASING!!!" Are you ever not?


A few marketing banners I wish I could see out there!
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It's About Feeling Heard



140 Characters made me feel special!
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Some helpful resources for shutting the back door!


3 great resources to resident retention<< MORE >>

E-Newsletters and a personal touch go together better than chocolate and peanut butter!

Cutting your budget a little, up your resident retention and go green all in the same step!

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On Being the "Blip"


Trying to sell by screaming in someone's ear all day works about as well as trying to get to the bottom of the ocean without an oxygen tank. Either way, at the end of it, you're dead in the water.<< MORE >>

Another Reason Why I Love Where I Live


A $50 resident retention idea from the community I live in!<< MORE >>

Give your residents a "Riesen" or two to stay!

Let's face it - Sugar sells, and not just to people under the age of 10.




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"Hmm... it's a beta." Microsoft's recent pull the clever lever


Where Microsoft and fish tending meet...<< MORE >>

Resident Retention Mention from the January Newsletter

I wrote this piece for our January newsletter, and I really liked the ideas, so I wanted to share them with everyone else out there, even if they weren't on our property mailing list!  Enjoy!<< MORE >>

Heather's Book List

If you learn only one thing about me as a person, I ask that it be the indisputable fact that I am an Insatiable and  Voracious reader.  After being raised by a librarian, I feel like a piece of me is starving if I don't have my nose in a book at least once a day.  Alan swears that I keep my local branch of Half Price Books in business with my quenchless vice.  And I think I'm okay with that.  I can stimulate my brain AND the economy in one fail swoop.

This is a list of the books I have read during 2008 and eventually, I hope it will include a short review of each as well.  Enjoy!
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Building Bridges By Banana Bread


If you've ever wondered why no one listened to your new ideas...<< MORE >>

Why, "One Out, One In," Doesn't Equate


The math just isn't in our favor right now, folks. Maybe we need a new formula for success.<< MORE >>

Thanksgiving: "Verb Word" It!

As a young child, I had an English teacher who was obsessed with what she called, "the verb words," because they were active and led to more and more action in writing.  She used to make us stand up and act out all the verb words in our papers when we read them to the class.  I liked the writing part of that class, but the acting out "verb word" madness not so much.  I was the fat kid, you understand.  But what I did take away from that teacher is the importance of action, not only in our writing but also in our doing.<< MORE >>

Retention Intervention: Grow your Groups!


Plant some seeds now to grow some awesome groups and resident retention in the future!<< MORE >>

The Results are In!!! The prices of the two bedrooms are...


So, how much are YOUR two bedrooms?<< MORE >>

Going... Going... Going... GONE GREEN!


I'm a hippie at heart. In third grade, I decided that ecology was cool and have pretty much been hooked on saving the dolphins and trees ever since. I didn't know it was science until I was way too far sucked in to decide it was too hard to understand. Science is sneaky that way. But, to me, dolphins and trees are totally worth it.<< MORE >>

Presenting the Package


I'm going to need to know where doggy day care is, where a good hair stylist is, and where I can buy a new toaster.<< MORE >>

"Follow Your Nose"


Olfactory Demonology and how it can help you sell.<< MORE >>

Just a bit of info on some "Fur-esidents" I bet you didn't know you had


Unconventional pets on your property?<< MORE >>

Is Your Company/Community a Poaching Ground?


Where IS your good talent going?
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"Clean for a day" - A Renewal Idea and a Relationship Tip


Kicking up the carpet cleaning another notch!
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Want to up your retention? Take a cue from the folks in HR!


How Human Resources departments can teach us resident retention
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"Where do you find your people?!" and "Why didn't your guy go apply through the website?"


How NOT to entice my people to work for you!
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Rethinking the "Resident Function" in terms of Retention


Where rock climbing and throwing resident functions meet, and how to get over the mountain of both
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That Dirty, Naughty, Awful "C" Word


Exploring the reasons why I hate the C word!
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What could the microblog do for you?


Upping resident retention and renting numbers tweet by tweet!
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Oh, Calc-ie...


Small incentives can be more powerful than the big stuff
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Insight from an applicant on Making Lemonade


A sweeter sales approach
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What pays off at the end of the marathon?


The teacher in me speaks up...
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Seth's Dregs


I call Dregs!
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"How Much are Your Two Bedrooms?"


An experiment in getting to the hot buttons
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Starbucks and the Treat Receipt


Stealing marketing ideas from a cup of joe
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Michelle's Mini-Models

I spend a lot of time talking with different property managers these days. Sometimes I get really awesome gossip, sometimes I get some interesting ideas out in the market today, and sometimes I get either really great feedback or really great complaints. Either way, I'd say talking with my managers is one of the highlights to my day, even when they're less than happy with me in that particular minute.

There is a manager that I met a few months ago who is doing something GREAT as a side business that I must shout to the world. She looked at the properties she had been at and found that while mini models can be a great sales tool there were some definite draw backs to using them. << MORE >>

Let an IKEA be your Umbrella!

A few months ago, Lisa Trosien wrote about how Ikea had done a studio apartment in a box stunt that was working out really well. Before I moved to Seattle, I had heard of IKEA, but I had no idea who they were or what they did. The Swedish furniture trend has yet to hit it big out there in Kansas... but we're usually about 5 years behind everyone else. However, in the Seattle metro area, IKEA is HUGE. They have this large store that you can just utterly get LOST in while you wander through, living the rest of your life on meatballs and sleeping in faux rooms that have the best solutions for storage you can possibly imagine! 

As I was thinking about the section of my training course that discusses overcoming objections, I was listing the most common hurdles that I remember hearing from my days as a leasing consultant. << MORE >>

Giving Something Back

Back in the day, a property manager changed the course of my life. I know, it's a little dramatic for a starting sentence, but just go with me on this. You see, at the time, I was in the middle of a 6 month course of chemotherapy for  lymphoma, and I pretty much refused to acknowledge that when one is in treatment, one cannot do all the things that a normal person can do. I wasn't working at the time (there are perks to having a phenomenal boyfriend who have incredibly marketable computer skills) and I was suffering that variety of boredom and loneliness where you start singing to your dog just because you need someone to talk to. One day on a break from serenading my dog, Fox, I wandered down to the management office of the community where we were living. << MORE >>
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