Hold the Hold and Just Talk To ME!
Mental Exhaustion.
That's what I get when I try to call my local doctor these days. Now, I love my doctor because she doesn't think I'm weird and doesn't make sweeping statements like, "You're going to die if you get Pneumonia," but getting just a tiny bit of information out of the clinic is a process that sucks. First I call, and I tell them what's wrong and ask if I need an appointment for that. They tell me that they don't know, but that they will have an RN call me back and let me know. The RN calls back, under an UNKNOWN number (Who doesn't check the # on t
heir caller ID these days? I hate telemarketers, so I don't answer that nonsense!), leaves me a message with no information except her name, which she rushes through so that I can't actually hear what it was, and tells me to call her back. I call the number she leaves, no more than 5 minutes after missing the call, and end up at a call center where they don't know me from Adam, they don't know who I'm looking for, and they don't know what my original call was about, and the hold, transfer, hold transfer, hold process takes about 25 minutes of my life that I'll never get back. What I'm sure they did know was how annoyed I was with the whole insane process of trying to get to talk to someone who can tell me whether or not I should bother a doctor!
I don't hate the people at the call center. The dude I hate is the one who came up with this asinine plan and thought it worked as functioning customer service. As a customer, I don't expect that I'm your only person to talk to. I don't expect that you have nothing better to do than dote on me and my issue. However, I expect that you respect my time at least as much as you respect your own, and you don't lead me on a wild goose chase through phone-ville hell!
How often does it take more than one phone call for your residents to reach the person they need to? If you find yourself playing phone tag with your residents, remember that their irritation with the service grows exponentially each and every time they have to call you back for the same issue, and it grows faster than that if you don't know what they're talking about. Just like being transfered from department to department, residents also don't fancy having to deal with multiple people on the same issue, so if you catch the problem, own it and fix it, and make sure you stay with it, even if you have to involve the manger, until the problem is resolved.
Do you have a resident issue follow up calender? This can be so easy to integrate into Outlook. Choose a color of importance and when you know there is a resident with an issue, set yourself up with a reminder (and including a description of the issue HELPS here...) that will pop up and remind you to make that call today. There are few things that annoy people more than when they feel their opinion or time are not valued by those around them. At home, we should always feel valued, don't you think?
And remember, according to an article from 2007 that I found on the Courier Mail, people spend, no, make that WASTE 60 million HOURS each and every year on hold. 60 Million! Don't tell a customer you'll be right back, unless you're really going to be right back. Otherwise, respect their time enough to get their number and call them back when you say you will, because they really don't need to hear the Muzak and sales pitch for the community while you find their file.
That's what I get when I try to call my local doctor these days. Now, I love my doctor because she doesn't think I'm weird and doesn't make sweeping statements like, "You're going to die if you get Pneumonia," but getting just a tiny bit of information out of the clinic is a process that sucks. First I call, and I tell them what's wrong and ask if I need an appointment for that. They tell me that they don't know, but that they will have an RN call me back and let me know. The RN calls back, under an UNKNOWN number (Who doesn't check the # on t
heir caller ID these days? I hate telemarketers, so I don't answer that nonsense!), leaves me a message with no information except her name, which she rushes through so that I can't actually hear what it was, and tells me to call her back. I call the number she leaves, no more than 5 minutes after missing the call, and end up at a call center where they don't know me from Adam, they don't know who I'm looking for, and they don't know what my original call was about, and the hold, transfer, hold transfer, hold process takes about 25 minutes of my life that I'll never get back. What I'm sure they did know was how annoyed I was with the whole insane process of trying to get to talk to someone who can tell me whether or not I should bother a doctor!I don't hate the people at the call center. The dude I hate is the one who came up with this asinine plan and thought it worked as functioning customer service. As a customer, I don't expect that I'm your only person to talk to. I don't expect that you have nothing better to do than dote on me and my issue. However, I expect that you respect my time at least as much as you respect your own, and you don't lead me on a wild goose chase through phone-ville hell!
How often does it take more than one phone call for your residents to reach the person they need to? If you find yourself playing phone tag with your residents, remember that their irritation with the service grows exponentially each and every time they have to call you back for the same issue, and it grows faster than that if you don't know what they're talking about. Just like being transfered from department to department, residents also don't fancy having to deal with multiple people on the same issue, so if you catch the problem, own it and fix it, and make sure you stay with it, even if you have to involve the manger, until the problem is resolved.
Do you have a resident issue follow up calender? This can be so easy to integrate into Outlook. Choose a color of importance and when you know there is a resident with an issue, set yourself up with a reminder (and including a description of the issue HELPS here...) that will pop up and remind you to make that call today. There are few things that annoy people more than when they feel their opinion or time are not valued by those around them. At home, we should always feel valued, don't you think?
And remember, according to an article from 2007 that I found on the Courier Mail, people spend, no, make that WASTE 60 million HOURS each and every year on hold. 60 Million! Don't tell a customer you'll be right back, unless you're really going to be right back. Otherwise, respect their time enough to get their number and call them back when you say you will, because they really don't need to hear the Muzak and sales pitch for the community while you find their file.











Resident retention reminders are great. Taking real life experiences and making career application---priceless. Thanks Heather
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Jon -
It's just that as I was sitting there on the phone, being really frustrated at pissed off...it made me think of all the times I might have left someone on hold. I think putting people on "hold" is an customer service virus these days.
Thanks for the comment!
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Hi Heather! I just read your post on MFI and was going to comment there but realized I would be doing an informercial about my company if I did. You're right on with your blog and there are tools out there to help tenants/visitors when communicating with properties.
Providing chat on a website is nothing new, you see it for retail and travel sites but very limited for the rental category. "IM" is the best to tool to resolve the majority of the concerns you brought up.
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Dear Ed -
I'm glad you were able to find your way over to my homepage
I know a lot of properties in the PNW especially that are integrating messaging in to their communication toolbox, because it's fast, efficient, and it gets the job done with a complete record of what was said (which is something we don't always get with the phone call!)
Thanks for your comment! Great addition!
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